BTO News Advertising

BTO News is the official membership magazine of the British Trust for Ornithology. The magazine serves as an entertaining and informative vehicle for members and supporters to find out about the results of BTO surveys and research findings.BTO News also contains features on all aspects of birdwatching and bird study, including details of BTO activities, news and book reviews.

Circulation

BTO News is published six times a year and distributed to members in England, Scotland, Wales and Northern Ireland. Our rapidly increasing circulation (currently 14,000) makes BTONews one of the fastest growing ornithological magazines in Britain. In addition, your advertising will reach a wider readership. Copies of BTO News are sent to press contacts and members of the BTO’s corporate membership scheme, for staff and customers to review. Copies are also available at conferences and events around the country.

Readership

BTO members are active and dedicated. They find BTO News a valuable source of information and generally read the magazine in its entirety. Thereafter, they keep their copies to refer back to. As an advertiser, you will be exposed to an attentive, affluent audience within an editorial environment that is well respected by birdwatchers across the nation.

It offers ideal advertising opportunities for a variety of businesses. Our readers have an active interest in ornithology, wildlife, the countryside, outdoor activities, optical equipment, holidays, books, clothing, art, gardening, cameras and items relating to birds and birdwatching. Currently, only three pages of advertisements are included in this 24-page magazine, which means that your advert will stand out from the crowd.  

Contact us 

BTO News Advertising, BTO, The Nunnery, Thetford, Norfolk, IP24 2PU
Telephone: 01842 750050 - Fax: 01842 750050
E-Mail: advertising [at] bto.org (subject: Advertising%20Query)  
 

Advertising Rates

Ad Rates Classified Rates
Outside Back Cover £1000 2cm x 1column £12.50
Inside Front or Back Cover £800 3 x 1 £22.00
Full Page £600 3 x 2 £36.00
Half Page £400 4 x 1 £28.00
Quarter Page £250 4 x 2 £48.00
Sixth Page £190 5 x 1 £36.00
Eighth Page £130 5 x 2 £63.00
Inserts On application* 6 x 1 £45.00
6 x 2 £80.00

All rates exclusive of VAT.

*Inserts should be A4 or A5 and we request an example prior to acceptance.

Discounts

5% discount for two consecutive issues.
10% discount for four or more issues.
10% discount to members of the BTO Corporate Membership Scheme

Mechanical Data (page sizes mm)

Page Size Depth x Width
Whole page type area 272 x 185
Whole page bleed 317 x 220
Trimmed size 297 x 210
Half page upright 272 x 90
Half page across 133 x 185
Quarter page across 65 x 185
Quarter page upright 133 x 90

Printing/Production

Printed by offset litho. Binding: 2 saddle stitches. Extra typesetting, artwork, colour separation will be charged at cost. PC formatted preferred. Copy can be sent in PDF format, JPEG/TIF or as an InDesign file (with hard copy). Pleae send on either a CD or by e-mail to advertising [at] bto.org (subject: Advertising%20Query) .

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